Samsung ramp it up in Poland

Samsung  announced  that it has been ramping up its marketing efforts in Poland where its refrigerators and washing machines take up the dominant share, to make the country a gateway to expand presence in Europe.

The tech giant said the market share of its premium washers priced at more than 700 euros ($813.67) in Poland shot up to more than 60 percent in the second quarter this year, doubled from around 30 percent in the same period last year, thanks to the popularity of its QuickDrive washing machines that reduce the washing time by up to 50 percent.

Its share quadruples that of the second player.

Samsung Electronics also said that it has maintained its leadership in the Polish fridge market since 2012 by accounting for more than 30 percent share. It took just about one year for the firm to grab the largest share of around 30 percent in the built-in fridge market since it first launched the product in March last year.

The company opened a showroom named Cook Story by Samsung in the capital city of Warsaw to allow consumers to experience its built-in home appliances and hold a regular cooking class.

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