Trade Electricals Direct (TED). the fast-growing trade arm of East Anglian retail group Hughes Electrical, has been rebranded.

TED, which was formed in 2010 and has annual turnover of £15million, will now operate at Hughes Trade.

Hughes Electrical, a member of the EADT/EDP Top 100 listing of the 100 largest companies in Suffolk and Norfolk, has already rebranded two of its other businesses, Bennetts and Apollo, under the single Hughes brand with the change at TED completing the process.