Small domestic appliance brand Braun is to relaunch in the UK after a six-year absence.
Owner Procter and Gamble has licensed the Braun brand name for SDA products to the De’Longhi Group, which will introduce three new ranges of hand blenders, juicer and irons in July. More products will follow at a later date.
Designed in Germany, at the Braun headquarters, near Frankfurt, the new products are aimed at the affordable, mid-range sector of the market.
The Braun TexStyle irons (RRP £29.99 to £79.99), Multiquick hand blenders (RRP £19.99 to £89.99 RRP) and Multiquick juicers (RRP £79.99 to £149.99) will be sold through electrical retailers – independents and multiples – department stores and grocery multiples.
The Multiquick juicers have powerful two-speed motors up to 1000W and wide 75mm feeding chutes, which are able to juice the toughest fruit and vegetables in just 15 seconds, claims Braun.
The brand’s Multiquick hand blenders are equipped with patented PowerBell technology, which combines stainless steel blades with an anti-splash, bell-shaped foot to counteract the motion of the blades, creating a cyclone effect inside the shaft for quicker and cleaner results.
Braun’s TexStyle irons are fitted with Saphir and Eloxal soleplates which are four and two times harder than stainless steel, respectively, and allow for high-performance when combined with a 3D steam solution effect, says Braun. They also benefit from an ergonomic open handle for comfort and easier manoeuvrability.