Ultimate Products has signed a license brand endorsement with WW – formerly Weight Watchers – for its kitchenware brand, Progress.

The endorsement will see Progress and WW collaborate to develop and promote “value-for-money products” that can help to prepare and cook nutritious and healthy foods.

A range of “Progress by WW” products will be launched across the Small Domestic Appliances and Cookware categories.

These will include air fryers, health grills, soup makers, nut milk makers, slow cookers, blenders, food processors, food steamers, chopping boards, knives, utensils, and kitchen gadgets.

“Progress by WW” products will be sold through Ultimate Products’ channels of retailers, supermarkets, online platforms and discounters, and will also be available to WW members through the WW website.