BSH Hausgeräte has announced plans to reduce its workforce by approximately 1,400 employees, citing persistent overproduction and weakening consumer demand. The decision, revealed at the company’s headquarters in Munich, reflects broader industry challenges including a sluggish real estate market and a growing shift toward budget-friendly appliances.

The restructuring will significantly impact two key manufacturing sites in Germany. The Bretten facility in Baden-Württemberg will see the most substantial changes, with the discontinuation of stove and extractor hood production, as well as logistics operations, by the end of Q1 2028. This move will affect around 980 employees.

Meanwhile, the Nauen site in Brandenburg will phase out washing machine production by mid-2027, impacting approximately 440 employees.

BSH emphasized that these measures are part of a long-term strategy to align production capacity with market realities and evolving consumer behavior