Startup EverEver has officially entered the race to acquire Brandt, unveiling a bold plan to revive cooking appliance production at the historic Vendôme site. The proposal centers on a sustainable, economically viable industrial model designed to rebuild local manufacturing and create long-term value.
If successful, the relaunch would begin with cooktop production, followed by a gradual expansion into ovens in 2028. Founder Martin Hacpille envisions a fully operational industrial hub by 2029, with the potential to generate nearly 150 new jobs.
The deadline for bids on Brandt’s assets is Friday, January 29th. EverEver’s announcement follows the earlier submission by Metavisio–Thomson Computing, led by Stephan Français in December. Unlike its competitor, EverEver’s strategy combines distribution partnerships, durable product design, and crowdfunding to build momentum.
—
A Mission Rooted in Durability and Local Manufacturing
“Since day one, EverEver’s mission has been to design and deliver durable, aesthetically pleasing, upgradeable, and locally manufactured household appliances,” says Hacpille. “Our products stand as a true alternative to disposable culture because they are repairable.”
He emphasizes that the takeover aligns perfectly with EverEver’s values:
– Controlled restart to ensure long-term sustainability
– Gradual ramp-up to protect the business model while strengthening local production
– Ambition to expand across the full household appliance spectrum, from dishwashers and washing machines to dryers and refrigerators
“This takeover is a starting point, not an end in itself,” Hacpille adds. “Our ultimate goal is to establish EverEver as a leader across the entire household appliance market.”
—
Why It Matters
– Job creation: Nearly 150 positions by 2029
– Local impact: Reviving the Vendôme site with sustainable production
– Market ambition: Expanding beyond cooktops and ovens to a full appliance portfolio
– Consumer value: Durable, repairable products designed to challenge throwaway culture
EverEver’s bid signals more than just industrial revival—it represents a commitment to reshaping the future of household appliances with sustainability at its core.
Tag Archives: Vendôme
Groupe Brandt Seeks Strategic Lifeline Amid Market Turbulence
The European home appliance sector is once again facing tough headwinds, and this time, the storm has reached one of France’s last-standing giants. Groupe Brandt, a century-old manufacturer and a key player in the French appliance landscape, has entered creditor protection in a bid to stabilize its finances and attract a strategic investor.
🏛️ Court-Approved Restructuring
On October 1, the Nanterre Economic Court granted Brandt’s request for protection, enabling the company to freeze its debts and continue operations while actively seeking a financial partner. Owned by Algeria’s Cevital Group since 2014, Brandt’s leadership views this move not as a retreat, but as a strategic reset—an opportunity to accelerate talks with potential investors.
Production at Brandt’s facilities in Orléans and Vendôme remains uninterrupted, and local distributor Elmax Store reports no immediate impact on its operations.
🧩 Who Might Step In?
Brandt’s portfolio includes not just its namesake brand, but also De Dietrich, Sauter, and Vedette—making it a valuable acquisition target. With 750 employees across France and a service hub near Paris, the company is far from marginal. CEO Daniele Degli Emili has already reached out to business partners, assuring them that several “serious and well-negotiated” investor options are on the table.
🌍 A Broader Industry Reckoning
Brandt’s situation reflects a deeper crisis among Europe’s traditional appliance manufacturers. Market consolidation is no longer a possibility—it’s a necessity. Chinese conglomerates have been steadily acquiring European brands: Hisense took over Gorenje in 2018, Haier absorbed Candy Hoover in 2019, and Midea snapped up Teka earlier this year. Midea even held talks with Electrolux in 2023, though no deal materialized.
📉 Electrolux and the Financial Squeeze
Even Electrolux, long considered a pillar of European manufacturing, has felt the strain. Despite returning to profitability in 2025 after a sweeping restructuring, the Swedish company reported a negative operating cash flow of $405 million in H1, pushing net debt to nearly $3 billion. Analysts now anticipate a capital injection of at least $1.79 billion via a share issue, and S&P Global Ratings has downgraded its credit score to BBB-, teetering just above speculative grade.
🚨 Industry Survival at Stake
The pressure from Asian—particularly Chinese—competitors is mounting. With only a handful of independent European manufacturers left, the industry’s future looks precarious. In a rare show of unity, several appliance makers have issued an open letter to European Commission President Ursula von der Leyen, warning that the very survival of Europe’s home appliance sector is in jeopardy.
WHITEGOODSNOW 