IFA 2025 in Berlin, Vestel unveiled bold plans to significantly grow its presence in the United States, targeting a threefold increase in exports to reach $150 million by 2028. 

Having laid the groundwork since 2019, the Turkish electronics giant has meticulously tailored its product lineup—from dishwashers to refrigerators—to align with American standards in voltage, design, and consumer preferences. This strategic adaptation positions Vestel to compete more aggressively in one of the world’s most demanding markets.