Samsung Electronics and LG Electronics are making strategic moves to acquire the domestic home appliance division of Hitachi Manufacturing Co. in Japan, signaling a renewed push into the Japanese market.
For Samsung, it’s a notable return—18 years after exiting Japan’s home appliance space in 2007. For LG, the acquisition represents a key opportunity to strengthen its footprint in a mature market. Analysts see this development as a shift toward deeper Korea–Japan industrial cooperation, especially as both face growth hurdles and mounting pressure from aggressive Chinese competitors.
According to Japan’s investment banking sector, Hitachi Global Life Solutions (GLS)—the unit responsible for domestic appliances—is officially up for sale. Initial bids were submitted recently, with a preferred bidder expected to be named in October and a final decision slated for December.
Samsung and LG are among the top contenders, alongside seven to eight other firms including Turkey’s Arçelik and several Chinese manufacturers. Arçelik already acquired Hitachi’s overseas appliance business in 2020, adding another layer of complexity to the bidding dynamic
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LG and Samsung Shine as Top Refrigerator Brands in U.S. Market for 2025
South Korean tech leaders LG Electronics Inc. and Samsung Electronics Co. have earned top accolades for their refrigerators in a recent evaluation by a prominent U.S. consumer magazine, according to industry sources.
Consumer Reports, known for its rigorous reviews, selected LG refrigerators as the “Best Refrigerators of 2025” in two distinct product categories. Meanwhile, in another refrigerator model category, Samsung secured the top spot, with LG closely following in second place.
These rankings were determined through comprehensive assessments of key features, including temperature control, uniformity, and energy efficiency. Additionally, feedback from customer surveys on hundreds of refrigerator models available in the U.S. market played a pivotal role in the evaluation.
South Korean brands, led by Samsung and LG, continue to dominate the U.S. refrigerator market, boasting a combined market share of nearly 50%. This strong presence underscores their reputation for innovation and quality.
It’s worth noting that LG and Samsung also earned top honors in the washer and dryer combo categories in a prior evaluation by the same magazine, further solidifying their standing as industry trailblazers.
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