The 2025 China Home Appliances and Consumer Electronics Expo (AWE2025) kicked off in style at the Shanghai New International Expo Center. As part of the event’s opening festivities, Panasonic Home Appliances hosted its 2025 Strategy and New Product Launch Conference, revealing its latest flagship refrigerator series: the NORUVI SEA™ Norwegian Sea.
Drawing inspiration from the majestic Norwegian Sea, the NORUVI SEA™ series boasts cutting-edge features. Incorporating VIP vacuum insulation materials and a premium top compressor design, the refrigerator offers an impressive 700L capacity—setting a new benchmark in volume efficiency. This expansive freezing capability truly lives up to its promise of “large freezing is really large,” embodying the power and depth of Arctic ice.
Adding to its innovations, the Norwegian Sea series introduces the industry’s first four-dimensional fresh-keeping system. With Panasonic’s signature technologies, such as -3℃ micro-freezing preservation and Nanoe™X ion purification, the system ensures optimal freshness for all ingredients. It meticulously balances temperature, humidity, purification, and rapid cooling to create an ecosystem where freshness thrives.
At CES 2025, Samsung will unveil a groundbreaking innovation in refrigeration with its AI Hybrid Cooling technology. This advanced system combines artificial intelligence with the Peltier effect, an innovative cooling method. The Peltier effect involves passing an electric current through two conductors, creating a heat transfer that expels heat from the refrigerator, thereby lowering its internal temperature. This technology kicks in alongside conventional cooling methods when the internal temperature rises, such as when the refrigerator door is left open for a prolonged period (like when restocking after shopping).
An AI algorithm determines the optimal times to activate the additional cooling provided by the Peltier cells, working in tandem with the normal compressor to maintain the ideal cooling mode. The AI inverter compressor, with its improved design and increased inertia, runs longer and uses less energy, dynamically optimizing its speed through an AI algorithm.
### Enhanced Food Freshness with Hybrid Precise Cooling
AI Hybrid Cooling technology ensures perishable foods stay fresher for longer by reducing internal temperature fluctuations with Hybrid Precise Cooling. This feature activates even during automatic defrost cycles, using the residual heat from the Peltier module to minimize temperature fluctuations that can affect food quality. As a result, fresh foods like pork and salmon can last up to 1.4 times and 1.2 times longer, respectively, when Hybrid Precise Cooling is activated. Maximized Space Efficiency Refrigerators equipped with AI Hybrid Cooling technology offer a substantial 900-liter capacity, enhancing usability while maintaining the same external dimensions. By replacing traditional heating elements with a Peltier module, the internal space is utilized more efficiently, resulting in a 25-liter increase in capacity. This allows for 60 mm deeper shelves and a 13.8% larger loading area compared to conventional models.
Xiaomi launches the MIJIA Fresh Storage 439L Cross Ice Crystal White Refrigerator with Artistic Glass + Ultra-thin Flat Jun 23, 2024 Xiaomi has unveiled the MIJIA Fresh Storage 439L Cross Ice Crystal White Refrigerator in China. The pre-sale of the product will kick off on June 24 and it will be offered at a discounted launch price.
MIJIA Fresh Storage 439L Cross Ice Crystal White Refrigerator Features The MIJIA Fresh Storage Ice Crystal refrigerator has a 3.2mm ice crystal white artistic glass panel that is easy to clean, wear-resistant, and oil-resistant. The refrigerator adopts an ultra-thin flush-embedded design. It has a front-bottom heat dissipation system to achieve seamless operation and its body thickness is 60cm. The refrigerator has a cross-door partition design (18 partitions) and a storage capacity of 439 liters. The refrigerator part has a capacity of 260L while the freezer has a capacity of 154L. Dry goods and precious mother and baby space compartments of the refrigerator hold 25L.
MIJIA Fresh Storage 439L Cross Ice Crystal White Refrigerator The new MIJIA fresh storage refrigerator utilizes 360-degree air cooling circulation technology to achieve fast and even cooling without defrosting. It has a freezing capacity of 7kg/ 12h and uses a variable-frequency compressor combined with a variable-frequency fan. The compressor of the refrigerator comes with a 10-year warranty. The net weight of the refrigerator is 86kg and its overall dimensions are 825 x 680 x 2,030mm (width x depth x height). It has support for the MIJIA app for controlling the product. It also supports XiaoAi voice control.
Bora has recently announced its entry into the refrigerator and freezer markets with the launch of its new Bora Cool collection.a range of refrigerators, freezers, and combined models, which incorporate features such as ice makers and odour filters
KONKA has showcased the KONKA 558 refrigerator, gaining attention for its sleek design and robust functionality. Empowered by KONKA Group’s proprietary dual 15-day ecological fresh-keeping technology, the refrigerator features smart sensors to control the ice point and adjust temperature. This innovation keeps meat fresh for up to 15 days. Additionally, intelligent temperature sensors keep vegetables and fruits fresh for the same duration. The appliance includes a temperature-controlled box (to 4°C) box) for baby food, ensuring nutrient stability. Comprehensive antibacterial functions provide added food security, with a bacterial removal rate exceeding 99.79%.
Xiaomi continues to extend its home appliances product line with the launch of Mijia Italian Style 400L 3-door refrigerator The Chinese consumer electronics and smart appliances maker, Xiaomi is known mostly for its advanced yet affordable smartphones. However, the company has been making major strides in the appliances market.
This year alone Xiaomi has already introduced two fridge models in China and now with the launch of its new 3-door refrigerator, the firm is again expanding its home appliances range.
Roomy AND compact
On the outside, the new Xiaomi Mijia Italian Style 400L Refrigerator boasts a pure white body with a streamlined ultra-modern design. On the inside, it provides ample storage space for refrigerated and frozen foods.
Thanks to its thin-walled foaming technology, the new fridge boasts a compact design while still maximizing its fresh storage capacity. While measuring just 600 x 635 x 1911 mm, the Mijia Italian Style 400L offers ample interior space -the refrigerator has a capacity of 252L and the freezer a capacity of 148L- without taking up a lot of space in users’ kitchens.
Apart from its clean exterior design, the new refrigerator is also well-organised on the inside with practical compartments and drawers to maximise its capacity. The appliance’s dual-layer freezer drawer allows for easy access to frozen items while its sealed independent variable temperature drawer offers three temperature modes, ensuring optimal conditions for preserving food.Xiaomi has packed its usual tech prowess into the new Mijia Italian Style 400L. The fridge comes equipped with a variable frequency compressor and fan combination as well as a dedicated temperature sensing device, a technology that monitors and maintain the appliance’s steady cooling temperatures and minimises temperature fluctuation.
Beyond its cooling capacity, the new fridge has been fitted with air circulation technology, preventing food from sticking together and preserving freshness. In addition, Xiaomi’s latest appliance features a silver ion antibacterial and deodorising module in the refrigeration area, which absorbs odours and keeps the refrigerator smelling fresh.
The new fridge was also built with energy efficiency in mind. Officially labelled with a second-level energy consumption rating, the Mijia Italian Style 400L consumes only 0.89 kWh of electricity per day. Moreover, the refrigerator operates quietly, with noise levels as low as 36 decibels addition to its high-tech functionality, the Mijia Italian Style 400L also fits into Xiaomi’s smart home ecosystem, which includes robot vacuum cleaners, smart cameras, air fryers and blenders, and offers convenient connectivity.
To control the appliance, users have three options: they can control it using the touch panel presented on the fridge body, with the XiaoAI Assistant voice assistant using voice commands, or they can use the company’s Mi Home app from their smartphones.The launch of the Mijia Italian Style 400L comes after the appliance maker introduced its Mijia Side by Side 610L Ice Crystal White and MIJIA 540L refrigerators earlier this year, but these Xiaomi large appliances are only available in China. Although the firm’s products are already present in over 100 countries around the world, the company has not yet shared any plans for international distribution.
Based on the success Xiaomi products have found outside of their home market, it is not unlikely the that the company will look to bring its large kitchen appliances to international markets. In a recent statement, Ou Wen, Xiaomi’s General Manager for Western Europe, commented that “Xiaomi sometimes prioritises launching its new products in its home market before…other regions. This allows the company to generate initial feedback before launching the product globally.”
According to Canalys, Xiaomi ranks among the top 3 companies in the global smartphone market, in terms of smartphone shipments. The company’s AIoT (AI+IoT) platform has some 589.4 million smart devices connected to it.
WHITEGOODSNOW 