In Q1 2025, Groupe SEB reported a turnover of €1.906 billion, up 0.7% in published data. CEO Stanislas de Gramont highlighted the company’s alignment with its 2025 growth plan, driven by innovative products and a strong rebound in Asia, especially China.

The Consumer Division led growth with 2.8% organic gains, propelled by launches in key categories like vacuum cleaners and blenders. Sales surged across most markets, with China posting a 3.5% increase as its small domestic equipment market stabilized. Western Europe saw moderate growth, excluding loyalty programs.

The Professional division declined by 21.7% (constant exchange rates), largely due to a high comparison base in China. Despite this, Groupe SEB advanced its strategic initiatives, including a new hub in Shaoxing set to open in 2026, and integrated La Brigade de Buyer into its accounts.

**Outlook:** Groupe SEB reaffirms its 2025 targets, aiming for 5% organic revenue growth and higher operating profit, supported by market resilience, innovations, and improved Professional performance.