Panasonic has officially pulled out of the refrigerator and washing machine categories in India, ending years of low sales and mounting losses. With market shares of just 0.8% in fridges and 1.8% in washing machines, the company struggled to compete in a crowded, price‑sensitive segment.
This exit is part of Panasonic’s global restructuring, allowing the brand to shift focus toward HVAC, B2B solutions, and smart home technologies—areas with stronger growth and profitability.
Panasonic says it will continue to support existing customers with service and spare parts, while helping dealers clear remaining stock.
The move highlights a broader trend in India’s appliance market: global brands are prioritising high‑margin, tech‑driven categories over traditional white good
Tag Archives: Panasonic Home Appliances
AWE2025 Showcases Innovation: Panasonic Unveils NORUVI SEA™ Refrigerator Series**
The 2025 China Home Appliances and Consumer Electronics Expo (AWE2025) kicked off in style at the Shanghai New International Expo Center. As part of the event’s opening festivities, Panasonic Home Appliances hosted its 2025 Strategy and New Product Launch Conference, revealing its latest flagship refrigerator series: the NORUVI SEA™ Norwegian Sea.
Drawing inspiration from the majestic Norwegian Sea, the NORUVI SEA™ series boasts cutting-edge features. Incorporating VIP vacuum insulation materials and a premium top compressor design, the refrigerator offers an impressive 700L capacity—setting a new benchmark in volume efficiency. This expansive freezing capability truly lives up to its promise of “large freezing is really large,” embodying the power and depth of Arctic ice.
Adding to its innovations, the Norwegian Sea series introduces the industry’s first four-dimensional fresh-keeping system. With Panasonic’s signature technologies, such as -3℃ micro-freezing preservation and Nanoe™X ion purification, the system ensures optimal freshness for all ingredients. It meticulously balances temperature, humidity, purification, and rapid cooling to create an ecosystem where freshness thrives.
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