From 1 September 2024 Enrico Hoffmann will be Head of Sales & Marketing Central Europe of BSH, while Christof Jaeger will become the new CEO of BSH Italy After three years, Enrico Hoffmann concludes his mandate at BSH Italy, during which he has successfully strengthened the subsidiary’s business, focusing on sustainable development for the company and for its people, making his skills and his strong focus on the Customer and the end Consumer available. From September 1, 2024, Hoffmann will take up the role of Head of Sales&Marketing Central Europe with responsibility for the countries Germany, Austria, Switzerland and Hungary.