We’re excited to unveil the latest chapter of The Truth About Laundry, Electrolux Group’s long-running research initiative exploring how Europeans wash, dry, and care for their clothes. This year’s edition marks a milestone: for the first time since launching the pan-European reports in 2021, we’re diving deep into drying habits alongside washing behaviors.
With data from 22.6 million wash cycles, 6 million drying cycles, and feedback from over 15,000 adults across 14 countries, the findings are clear—consumers crave speed, convenience, and sustainability.
🔍 Key Takeaways from the 2025 Report:

⏱️ Speed is reshaping laundry routines 
One in three wash cycles now finishes in under an hour, signaling a shift toward faster, more efficient cleaning.

🧵 Fabric caution persists in drying 
Consumers remain hesitant to tumble dry delicate materials like wool and silk, reflecting ongoing concerns about garment care.

⚡ Energy efficiency drives decisions 
Over half (53%) of respondents say energy efficiency will be a top priority when choosing their next major appliance.

🌡️ Lower temperatures, smarter choices 
Two-thirds of people who wash at cooler settings report no issues—and nearly as many now recognize that lower temps help clothes last longer.

👕 Care labels still rule—sometimes too much 
62% of consumers regularly follow care label instructions, even when those guidelines don’t align with the capabilities of modern appliances.

View Report https://admin.betterlivingprogram.com/wp-content/uploads/2025/08/Truth-About-Laundry-2025.pdf