The new LG Electronics television campaign dedicated to the world of Side by Side LG InstaView refrigerators kicked off this week .
The television campaign is part of a broader communication campaign , which will also have variations on digital and social platforms, aimed at consolidating brand and product awareness.
The campaign is developed around the concept ” LG InstaView: the refrigerator made to look inside ” which refers to the peculiarity of the InstaView technology which allows, with two simple touches of the hand on the darkened glass panel, to look inside the refrigerator without having to open, thus avoiding unnecessary dispersion of cold air which is the basis of poor food preservation.This useful function was created precisely to deal with a very widespread habit: opening the refrigerator door and keeping it open for a long time while waiting to check its contents, decide what to eat, which foods to buy… that is, the bad habit created basically by the protagonist of the commercial, filmed while, motionless, he stares at the inside of the refrigerator without being able to make a decision