BSH, the home appliance division of the Munich-based Bosch Group, has been a fixture in New Bern, North Carolina, since 1997. With its North American headquarters based in California, BSH manufactures high-quality appliances under the Bosch, Thermador, and Gaggenau brands.

Now, the company is making a significant investment to establish New Bern as a central hub for cooking and dishwashing research, innovation, and manufacturing. This expansion also strengthens BSH’s distribution and customer support operations across the United States.

Darcy Clarkson, CEO of BSH Region North America, emphasized the importance of this move:
“BSH’s manufacturing operation has long called North Carolina home, and this expansion reflects the deepening of a valued relationship. New Bern’s role within BSH is growing, and this investment is one of several exciting developments that will expand our footprint, create new jobs, and drive innovation as we look to the future, with North America designated as a key growth region for BSH.”

With this latest investment, BSH continues to reinforce its commitment to quality, innovation, and sustainable growth in the U.S. market.