Philips Espresso LatteGo “Be Your Own Barista at Home” campaign in Turkey has been honored with the prestigious Silver Effie Award.

For over 50 years, winning an Effie has served as a global symbol of marketing excellence, making this recognition all the more special.

Philips Turkish team, in collaboration with macro-influencers, embarked on a mission to empower coffee lovers to become home baristas. Together, they spread the message: No need to go to a coffee shop for a high-quality cup of coffee anymore. With our LatteGo, you can enjoy that perfect coffee right at home