Effective October 1, 2025, Mehmet Ragip Balcıoğlu has stepped into the role of Deputy General Manager of Global Marketing and Strategy. Formerly Deputy General Manager of European Commercial Sales and CEO of Beko Europe, Balcıoğlu brings a wealth of experience in international sales, commercial operations, and brand marketing. In his new position, he will spearhead the development of our global brand strategy and oversee the management of our diverse portfolio of 22 brands worldwide.

Meanwhile, Akin Garzanli—who has successfully led global marketing initiatives as Chief Marketing Officer for the past three years—will continue to serve as Deputy General Manager of European Commercial Sales and CEO of Beko Europe, ensuring continuity and strategic alignment across key markets.

This leadership evolution marks a significant step in strengthening our global presence and driving long-term brand growth.