Fifteen leading European home appliance manufacturers, in collaboration with Applia Europe, have issued a joint appeal to European Commission President Ursula von der Leyen, calling for a comprehensive European strategy to support the sector. The signatories include Ariston, Beko Europe, BSH Home Appliances, Daikin Europe, De’Longhi Group, Dyson, Electrolux Group, Groupe Atlantic, LG Electronics, Liebherr, Miele, Samsung Electronics, Groupe SEB, Smeg, and Vorwerk.

Collectively, the industry powers 130 factories and sustains over one million jobs across Europe, contributing a robust €79 billion to the continent’s economy. Through ongoing innovation, these companies play a vital role in helping households reduce their consumption of energy, water, and other resources.

However, Applia Europe warns that rising energy prices, inconsistent regulations, and escalating global trade tensions are threatening the sector’s stability. Without a coordinated policy response, companies may be forced to relocate manufacturing operations outside of Europe—jeopardizing jobs, investment, and sustainability progress.