Electrolux presents the new PerfectCare washing machines with the new AutoDose technology that allows you to carry out thirty washes without the need to add detergent or fabric softener, because the washing machine will take care of delivering the required amount independently based on the load.
The drawer dedicated to detergents ensures great flexibility thanks to four large compartments – two automatic and two manual – easy to fill and clean.
After selecting the washing program, the AutoDose technology calculates the perfect amount of detergent and / or useful softener based on the laundry loaded. This avoids unnecessary detergent and water waste during the rinsing phase, ensuring significant energy savings and unique protection for the fabrics.Furthermore, the settings of the AutoDose drawer can be configured and managed remotely, with smartphones and tablets, through the My Electrolux Care App , receiving personalized notifications. The application also allows you to set, start and monitor washing cycles with extreme flexibility.To keep garments always soft and protected, paying the utmost attention to each individual fiber and fabric, Electrolux uses the most advanced technologies. The special SensiCare System sensors automatically adjust the washing settings, guaranteeing water, energy and time savings. While, for always brilliant colors, wash after wash, the innovative Ultra-Care technology pre-mixes detergent and softener with water, before they come into contact with the clothes in the basket, activating their cleaning power. The special Vapor PRO systemit also uses steam to stretch fabrics and eliminate creases: fibers are refreshed, odors disappear and garments remain fresh and easy to iron. Numerous special programs are available to offer the best washing performance, such as Denim, developed to minimize fading of denim garments. Reaching a maximum of 40 ° C and with delicate movements of the basket, this cycle does not stress the fibers and avoids ruining their appearance and texture.
Taurus Group
Enric Tria has been appointed new general manager of the Taurus Group for Europe, a position he has held since June 1, 2019 reporting to the CEOs, and from which he will contribute to the consolidation of the Taurus Group, as a benchmark in the PAE sector . Currently a member of the Taurus Group Management Committee, he joined the company in 1996, developing several positions in the commercial area since then until his appointment as commercial director in 2009, contributing to the important international development of the Group.
One of the main objectives set in this new stage is to consolidate the positioning of the company as one of the driving forces of technological innovation in the sector, turning Taurus into intelligent purchasing. A clear example of this strategy is the imminent launch of Mycook Touch Black Edition, a limited edition of its star kitchen robot. This launch will be supported by a 360 communication campaign, which will include TV and online media campaigns.
Taurus Group is a multi-local corporate group in expansion, comprising 16 brands.
It all began in 1962 when two entrepreneurs from a small town in the Pyrenees started making coffee grinders and hairdryers in a garage. Fifty years later, Taurus has consolidated itself as market leader in Spain for small household appliances, as a result of a large scale national and international expansion process
The following brands are marketed by the Taurus Group: Taurus, Turmix, Casals, Winsor, Minimoka, Taurus Professional, Solac, Mallory (Brazil), Práctika (Peru), Inalsa (India), Mellerware and Lucky (South Africa), Alpatec and White&Brown (France).
LG Styler
LG Electronics’ garment care system Styler has been gaining rapid popularity in Japan, with its sales in that country having jumped 50 percent over the past year, the company said Friday.
The achievement is considered notable, given that Japanese consumers have a reputation for not using products made by foreign companies, according to the firm.
Released in the Japanese market in 2017, the LG Styler has been sold at about 900 stores, including Tokyo Bic Camera.
Sales of the project as of May surged 50 percent from a year earlier, while annual sales in 2018 doubled compared to the previous year.
The steam clothing care system has been well-received in the Japanese business-to-business market as well, the Korean tech giant said, noting it supplied the products to about 700 rooms at Henn na Hotel.
The firm said Japanese consumers have been especially fascinated by a pollen removal feature of Styler as the number of pollen allergy sufferers in that country has continued to increase year after year.
A dehumidification feature of the product has also attracted Japanese consumers as the humidity is high in summer in Japan, and makes clothes damp.
“We will increase our marketing activities in Japan so more consumers in the Japanese market can experience the distinguished value of Styler,” said Lyu Jae-cheol, who heads the living appliance division at LG Electronics.
LG Electronics released Styler in Korea in 2011 after nine years of development.
The firm, which holds 181 global patents regarding the product, has released the product in about 10 countries including the United States, China, Germany and Japan since then.
LG Styler is designed to refresh clothes without chemicals, providing an ideal method for clothes that require extra special care such as coats and sweaters and items made of wool or silk.
Unlike typical washing machines, the one-of-a-kind Styler does not clean clothes with water, but with steam. With the touch of a button, hot steam is sprayed directly onto the clothes to eliminate more than 99 percent of the germs and bacteria that infest clothes, hats and scarves.
The “Moving Hanger” feature shakes the clothes through the steam at 220 revolutions per minute to reduce odors and wrinkles.
Other convenience-enhancing features include Wi-Fi compatibility, which allows customized cycles to be downloaded to a smartphone from the internet. Furthermore, the Styler can send push notifications to customers’ smartphones and display information on how much energy is being used.
Eurovac
ECOVACS ROBOTICS announced the launch of the brand in Italy and presented the leading products and innovative solutions for the smart home: from Smart Navi 3.0 mapping and navigation technology, based on laser mapping, to OZMO washing technology to recent AIVI artificial intelligence technology.
The event was attended by Andreas Wahlich, EU General Manager and Julia Söns, Marketing Communications Manager along with the local Italian team represented by Simone Gambarato (Regional Sales Rep) and Matilde Mancon (Country Marketing Coordinator).
Miele creates the world’s first autonomous dishwasher
Miele celebrates its 120th anniversary in 2019 with the launch of the most important range in its history, the Generation 7000, which includes innovative products. Among them, stands out the one that from the company they denominate the first autonomous dishwasher of the world, thanks to the technology AutoDos with PowerDisk that incorporates.
It is a unique system that doses the detergent automatically together with a specific granulated powder detergent for proper operation. The content of a PowerDisk lasts approximately one month, which together with the control and programming through an app, means that the user only has to take charge of loading and unloading the device, and occasionally changing the PowerDisk.
These new dishwashers also offer other advantages such as the optimization of the baskets or the cover tray, and also have the classic two-chamber tank on the door to use any type of detergent. All this has meant that they have already been recognized by the prestigious Red Dot Product Design Award 2019.
All models Generation 7000 with AutoDos can be connected in network by wi-fi. In addition, with the Autostart function you can program the dishwasher to start with the desired periodicity.
The G7000 incorporates the M Touch screen, which allows you to operate recessed devices in the same way as a smartphone.
The novelty continues to include the already highlighted features of the Miele dishwasher line, such as the QuickPowerWash program (with a cleaning performance of A in 58 minutes), the AutoOpen function for perfect drying, the LED interior lighting (BrilliantLight) or the Door opening without handle with a light touch (knock2open).
Taurus New General Manager
Enric Tria has been appointed new general manager of the Taurus Group for Europe, a position he has held since June 1, 2019 reporting to the CEOs, and from which he will contribute to the consolidation of the Taurus Group, as a benchmark in the PAE sector . Currently a member of the Taurus Group Management Committee, he joined the company in 1996, developing several positions in the commercial area since then until his appointment as commercial director in 2009, contributing to the important international development of the Group.
One of the main objectives set in this new stage is to consolidate the positioning of the company as one of the driving forces of technological innovation in the sector, turning Taurus into intelligent purchasing. A clear example of this strategy is the imminent launch of Mycook Touch Black Edition, a limited edition of its star kitchen robot. This launch will be supported by a 360 communication campaign, which will include TV and online media campaigns.
Haier , Hoover and Candy brands ,Haier Europe reveals its innovations and commercial strategy
Haier Europe has recently gathered its clients at the Príncipe Pío Grand Theater in Madrid to present their latest releases of the Haier , Hoover and Candy brands , as well as to share the company’s commercial and communication strategy.
Regarding novelties, two star products of Haier stand out: on the one hand, the side by side model HB25FSNAAA, one meter wide, equipped with technologies such as Fresher Techs and with Iconic Black finish; on the other, stands out the Super Drum washer HWD100-BD1499U1, with capacity of 10 kg of washing + 6 kg of drying, wi-fi connection, i-Refresh, Smart Duo Spray and ABT antibacterial treatment. Both models offer a lifetime guarantee.
For its part, Hoover has presented the folding broom H-Free 500, with autonomy of up to 40 min. and only 70 cm in height.
Candy is still betting on connectivity in all its appliances, from the kitchen with its new wifi oven, going through the cold and even washing, where the range of Rapido washing machines and Brava dishwashers stand out.
The company has also announced the new spot of the Haier brand that focuses on clearly conveying the main benefit of Fresher Techs technology. For Candy and Hoover, the group is committed to a 12-month campaign of visibility in the press, digital media, radio and outdoor. It has also announced the opening of the new commercial office of Haier Europe in the Paseo de la Castellana in Madrid, the sponsorship of Candy in the cooking school “Apetit’Oh!” And the start of a road show that will go to several cities Spanish
Miele Experience Stores
Miele opens experience stores in Amsterdam and Brussels
Hotpoint ActiveCare
Hotpoint ActiveCare technology you can remove more than one hundred stain s at only 20 degree
Active Mousse technology massages your clothes by mixing the water and detergent before it touches them for up to +60% in cleaning power, at just 20°C. This creates a mousse which penetrates the fibres of your clothes, eliminating the pre-treat process of the wash, still removing the toughest stains and giving you fantastic results
Active Load uses only the necessary amount of water based on the weight of the laundry inside the washing machine, and constantly monitors the quantity of water absorbed by the load until the ideal level is reached. Every washing phase, from the beginning of the cycle until final rinse, is set automatically to ensure the minimum amount of time, energy and water used without compromising on performance.
Active Drum technology features a durable brushless motor that creates 10 separate motions to remove different stains. Whether the stains are from red wine, lipstick or grass, Active Drum technology removes tough stains all in one wash, so you can wear your favourites time and time again.
AEG SensePro Hob
Boil,simmer,fry
Take induction cooking to the next level with AEGs new Sensor Pro go with the this ensures perfectly accurate temperature control giving you professional results every time.
Master every dish with the SensePro® food sensor. The world’s first wireless and battery free food probe identifies temperatures to the exact degree and communicates heat adjustments to the hob. It can even measure and maintain precise water temperatures, meaning it’s now possible to sous vide on the hob. For professional results.
This hob can easily cope when you’re cooking large amounts – or simply with bigger pans. Just touch the Bridge button to link and control two cooking zones together to fit any large or long pan. Sharing the same temperature and time setting, the linked zones are ideal when you’re cooking for dinner parties or bigger celebrations.
