Haier has introduced the Aura Collection, a new built‑in suite that treats appliances not as isolated objects but as architectural elements shaping the identity of the modern kitchen.

Developed by the Milan Experience Design Center, the range explores how volumes, surfaces and interfaces can be composed as a single, coherent system across ovens, hobs, hoods, microwaves and dishwashers. At the heart of the collection is Aura Grey, a signature glass finish created through a specialised treatment that delivers a matte‑yet‑luminous appearance. The colour subtly shifts depending on light and surrounding materials, while anti‑fingerprint properties preserve its refined look over time. The Aura platform spans everyday essentials through to advanced cooking solutions.

Select ovens feature AI Vision, a built‑in camera that provides intelligent visual guidance during food preparation, while steam models broaden cooking versatility. Sense AI hobs use integrated sensors to regulate temperature and help prevent spills, and hoods equipped with MotionSense AI respond to simple hand gestures for contact‑free control. By unifying technology, materiality and interface design, Haier positions Aura as a coordinated built‑in ecosystem — one that blends seamlessly into contemporary kitchen architecture while elevating the user experience.