Day 2 of media briefings at IFA Berlin made one thing clear: manufacturers are moving past standard app connectivity toward hands-off task automation, maximum spatial efficiency, and predictive AI companions.
Here is what you need to know from the show floor today.
THE THREE-MINUTE BREAKDOWN
🍳 Electrolux & AEG | “The Art of Hosting”
- Automated Cooking: AEG revealed its 7000 Series OnePot Pasta hob, featuring an industry-first automated boiling and timing program that delivers al dente pasta without intervention.
- Integrated Living: Updated kitchen lines debuted alongside compact floorcare additions—including the ultra-light 0.55kg ErgoMini handheld vacuum—and high-efficiency short-cycle laundry ranges.
❄️ Liebherr | Heavy Capacity Meets Smart Efficiency
- Up-Sized Refrigeration: New built-in refrigeration in XL and XXL formats (up to 194 cm high) alongside expanded French Door models for high-capacity storage.
- Small-Space Focus: Unveiled a 145 cm tall standalone freezer packing a 199-liter capacity for compact kitchens.
- App Upgrades: Updates to the SmartDevice app introduce real-time energy tracking and tailored usage tips to curb household running costs.
🤖 Hisense Group | Shift to “Companion Living”
- AI As a Companion: Guided by Bostjan Pecnik, Hisense detailed a pivot from basic smart functionality to predictive “Companion Living.”
- AIOS Integration: Driven by the new AIOS platform, appliances dynamically adjust to daily routines, optimize power usage in real time, and handle proactive maintenance alerts.
THE VERDICT
“The market is shifting fast. We are seeing a move away from manual app toggles toward self-managing hardware—whether that means a hob that knows when pasta is done or refrigeration that proactively trims energy draw.”
