Miele has secured two major honours at the 2026 Which? Awards, taking home Home Appliance Brand of the Year and the newly introduced Consumer‑First Brand of the Year.

Held at London’s Science Museum and hosted by Sue Perkins, the awards recognised Miele for its consistently high product test scores, top‑tier reliability ratings, and its growing portfolio of premium appliances now available to the trade via Häfele UK.

The Consumer‑First accolade highlighted Miele’s new digital support service, which connects customers to experts via video call to resolve appliance issues without a home visit — a move Which? praised as a standout example of customer‑centric innovation.

Which? chief executive Anabel Hoult said the awards celebrate brands delivering “truly outstanding products and services”, noting Miele’s performance as “exceptionally high”.