Starting November 1, 2025, Witt Denmark A/S will officially distribute Haier and Candy products across Denmark, Sweden, Norway, Finland, and Iceland. This strategic partnership strengthens Haier Europe’s regional presence and expands Witt’s portfolio of global brands.

By combining Witt’s deep market knowledge with Haier’s innovation in smart, sustainable appliances, the collaboration aims to accelerate the rollout of IoT-enabled, energy-efficient solutions tailored to Nordic consumers.

“We’re thrilled to offer a wider range of cutting-edge products to our Nordic customers,” says Jonas Haubjerg Grøn, Sales Director at Witt. Francesco di Valentin, Chief Business Officer at Haier Europe, adds, “This marks a key step in our growth strategy, built on shared values of innovation and customer focus.”

Haier Europe sees the alliance as a move toward becoming the top choice for smart, sustainable home solutions in Europe.