IFA Berlin 2025 Opening Press Conference launched strong messages building on continuity and looking boldly into the future. The show has the powerful ambition to help all of us to “Imagine the future and shape it together”. Leif Lindner and Sara Warneke raised the curtain in anticipation of the exciting days.

IFA Berlin has always been about:

🔹 Innovation, transformation and people
🔸 Connecting people, ideas, and solutions
🔹 Bringing innovation to life and inspiring for a better life
🔸 Exploring what is in the future for all of us
🔹 Creating experiences beyond product presentations

➡️ This year’s focus on Artificial Intelligence (AI) is striking. AI is embedded everywhere, in all the products and solutions showcased at IFA Berlin.