In a bold move to expand its global footprint, JD.com has announced its largest international acquisition to date—a €2.2 billion deal to acquire Germany-based CECONOMY AG, the powerhouse behind Europe’s top consumer electronics chains, MediaMarkt and Saturn.

CECONOMY operates over 1,000 stores across 12 European countries and reported €22.4 billion in annual sales for 2024, making it a dominant force in the region’s retail landscape. This strategic takeover marks a pivotal moment for JD.com, positioning the Chinese e-commerce titan to integrate its advanced supply chain and logistics capabilities with CECONOMY’s vast brick-and-mortar network.

The acquisition not only signals JD.com’s intent to challenge global rivals like Amazon and Alibaba, but also underscores its commitment to blending online efficiency with offline reach—reshaping the future of retail across continents.