Electrolux delivered a strong performance in the second quarter of 2025, reflecting the early impact of its new management team, which took the helm on January 1. Although revenues fell by 7.5% compared to Q2 2024—landing at 31.2 billion kronor versus 33.8 billion kronor—analysts had anticipated the drop. What surprised the market instead was the sharp rise in profitability.

📈 Operating profit nearly doubled, jumping from 410 million kronor to 800 million kronor, while the operating margin climbed from 1.2% to 2.5%. Net results swung back into the black, reaching 362 million kronor, compared to a loss of 112 million kronor in the same period last year.

According to CEO Yannick Fierling, the company’s core European brands continued to outperform, even amid softer demand and increased competition. The boost in European performance was largely driven by consumers opting to replace older appliances.

🌍 Regional Highlights:
– North America: Slight dip in market demand, yet Electrolux still managed to outpace the competition.
– Latin America: Consumer demand grew modestly, adding to the company’s regional strength.

A key contributor to the quarter’s strong operating profit was a €180 million gain from the sale of the Kelvinator brand portfolio in India. Net profit stood at **178 million kronor**, reversing a previous loss of 80 million, with earnings per share at 0.66 kronor versus -0.30 kronor last year.

💸 Despite the earnings turnaround, operating cash flow after investments turned negative, dropping to -741 million kronor compared to a positive 1,226 million kronor in Q2 2024.

Fierling added, Over the coming quarters, we will increase our focus on key transformation areas, building speed and flexibility across the organization.The outlook for the rest of the year remains unchanged.