Haier Europe today presented to the unions (OO.SS. and RSU) the business transformation plan that includes the rationalization of its production presence in Europe. The plan aims to consolidate production capacity in a few large strategic sites and to carry out an in-depth review of costs and processes, in order to improve operational efficiency and continue to invest in innovation and product and brand leadership.

The plan includes the closure of the Aricestii Rahtivani plant in Romania by the end of March 2025 and the cessation of production activities at the Brugherio site in Italy by June 2025, followed by a reconversion project aimed at minimizing the social impact and preserving its strategic role.