Beko Europe has announced the closure of some European operations, relocating production elsewhere. This decision aligns with the Turkish manufacturer’s long-standing aggressive pricing strategy. A quick online search reveals washing machines priced as low as €270. Given that raw material costs are consistent globally, and Italy faces some of the highest energy costs in the world, it’s no surprise that Beko would choose to produce in Turkey, where labor costs are a fifth of those in Italy.

Beko’s move is a logical step in maintaining its competitive edge. The real oversight lies with those who now invoke goldenpower to keep unprofitable factories running. Political leaders should have steered the sale of Whirlpool’s assets towards companies with different market strategies. Instead, they are now attempting to rectify a situation that has been deteriorating for years.

In the Fabriano area, some are calling for drastic measures, but such actions are futile. What is truly needed are rational and forward-thinking industrial policies.