Exporting and selling Made inItaly household appliances in China, the world’s home appliance factory, is no small feat. Yet, Fulgor Milano has achieved this with 70 large showrooms in the most luxurious malls across China—a record for foreign brands. This success story is a testament to the unique craftsmanship of Italian cooking, combined with cutting-edge technologies like IoT, Industry 4.0, and AI.

Fulgor Milano, a brand with a rich tradition, was practically unknown until its relaunch in 2009 by Venetian entrepreneur Gianni Meneghetti. Known internationally, Meneghetti transformed the brand, leveraging his decades of experience as the top subcontractor for built-in cooking appliances. His company, based in Rosà, Vicenza, has been a key supplier of high-end hobs, ovens, and kitchens to luxury brands in North America.

Meneghetti prefers not to be associated with outsourcing, but his approach differs significantly from typical OEMs. He supplies premium products to exclusive brands like Viking and General Electric (o, driven by popular demand. The Fulgor Milano brand, rich with numerous patents, continues to expand globally, offering premium and medium-high range appliances. Whether gas or induction, Meneghetti remains a symbol of traditional cooking excellence.