Blueair takes another step forward in its mission of clean air for the next generation by announcing a groundbreaking partnership with Lanaco, a New Zealand-based wool filter company. Together, they have embarked on the industry’s first initiative to develop a range of high-performance electrostatic wool and plant fiber-based filters.

initiative focused on air wellness —a crucial issue as indoor air can be up to 5X more polluted than outdoor air—aligns with Blueair’s history of innovation, and vision of bringing the purity of the pristine Swedish archipelago air into homes.

“Partnering with Lanaco to produce the industry’s first natural wool and plant-based fiber filter, derived from nature, is not just a milestone for Blueair, but a transformative moment for the air purifier industry,” said Andy Lu, CEO of Blueair. ” With Lanaco’s innovative New Zealand wool filter technology we’re ushering in a new direction of performance. Lanaco’s filter has been ten years in the making, starting with a bespoke wool breeding program Astino® through to today’s sophisticated result, which has been refined and tested in challenging environments including space exploration.”

Blueair has led the industry with product innovations, technology and using materials that are made to last. The company is known for its proprietary HEPASilent dual filtration technology which captures 99.97% of particles as small as 0.1 microns1 in size and delivers more clean air faster2, while using less noise3 than HEPA filtration alone all while using lower energy4. And just last month, the company launched its Classic Pro unit, made with durable steel and HINS PureTM lighting technology that neutralizes germs via a violet light inside the unit.