Hisense’s overseas revenue has more than quadrupled from $3.5 billion to $12 billion since 2016, Chairman Fisher Yu said

Hisense  unveiled its ambitious growth plans at the Partner Conference in Berlin, held on the eve of the Euro 2024™ finals. Fisher Yu, President of Hisense Group , gave a keynote address titled “Beyond Champion, Beyond Glory” to discuss the latest updates on Hisense’s brand enhancement strategy, new product lineup, and user-centric services. Fisher Yu also discussed future plans for optimizing its industrial structure and the brand’s commitment to continued global expansion during his presentation  his keynote address, Yu emphasized Hisense’s commitment to developing new features and products based on customer feedback to ensure continued growth in the global market. The company is also working to create smart home experiences with appliances that go beyond individual products and features by more comprehensively considering user use cases through product planning, R&D, and marketing, as well as focusing on platform compatibility and integration options, connectivity, security, and AI, to create smarter products that anticipate and exceed user needs.Committed to global expansion, Hisense is strengthening six local operation centers to support future growth. Building on its existing strong network of 26 R&D centers, 34 industrial parks and manufacturing bases, Hisense’s “Think Global, Act Local” approach leverages local talent and strengthens local R&D, manufacturing and supply chains. This enables Hisense to meet specific local needs with tailored products through global R&D investments.