Electrolux brand is launching its smartest range of laundry appliances in Europe.

Features include:

▪  The new SmartSelect function available on selected washing machines, washer dryers and tumble dryers which adjusts the washing/drying cycle and temperature based on needs, saving time and energy.
 
▪  The new SmartSave function in the 900 series tumble dryers gives consumers the choice between faster drying time or lower energy consumption.

▪  Low wash temperatures and short cycles are also in demand. Consumers can now run a 30 degree cycle, UltraQuick, in 39 minutes in selected washing machines in the 900 series.

“In 2020, textile consumption in Europe had on average the fourth highest impact on the environment,” comments sarah schaefer, Vice President Sustainability for Europe and APMEA at Electrolux Group. “Extending clothing life by just nine months delivers significant benefits but we want to help consumers go further. We have a goal to double the lifetime of clothes and our new range of smart and effortless appliances is a positive step towards that.”