Haier Europe has announced Haier UK and Ireland managing director Neil Tunstall as its new chief executive officer.He succeeds Yannick Fierling who stepped down from the role of Haier Europe CEO.

Neil Tunstall will begin as Haier Europe CEO beginning of April. He will assume leadership of the Europe region, headquartered in Italy and with approximately 10,000 employees, a sales presence in more than 50 countries and 7 manufacturing sites