Ceconomy , the financial company that controls the Mediamarkt Saturn brand, has published the data relating to its third quarter (April-June) in which it sold 4.52 billion in its 1,026 stores with 43,000 collaborators and 2.5 million square meters of surface area of sale.

The weakness of the German and Eastern European markets meant that the figure was 2.8% lower than that of the third quarter of 2022 but considering the first 9 months of the year, the increase is 2.2%, which becomes 7.4% on a like-for-like basis and at hedged exchange rates.Great satisfaction comes from online sales which have increased by 41% in one year and now represent 21% of sales, reaching almost one billion euros in the quarter. In its Marketplace Mediamarkt offers, in addition to its assortment, the products of a thousand third-party companiesThe weak point of the group, which belongs to the same reference shareholders as Metro , is profitability. Gross margin has not changed at 17.6%, but net margin is 1%. An improvement comes from the cash flow which improved thanks to the reduction in inventory which was 3.38 billion at the end of June 2022 and 2.9 billion in the middle of this year, i.e. from 10.5 to 9.4 weeks of sales. Between now and 2026-27 Mediamarkt has undertaken to increase the share of private label products sold from 2.3 to 5%, to increase its already considerable online market share to 30% (currently 25%) and to bring from 24 to 50 million loyalty card holders.
Mediamrkt also expects growth in profits from the rental of branded space in its stores and from retail media, i.e. the sale to brands and third parties of space on its e-commerce platforms, which should go from the 5 million euro last year to 45 million