Haier has revealed its ambitious strategy to achieve further growth in the UK and Ireland.

Under the theme ‘dream, believe, achieve,’ the brand – which is also the parent company of Candy and Hoover – used its annual 1 Vision Conference to reveal its worldwide growth to date and outline its aims and objectives to become ‘the UK’s supplier of choice’.a market share of 17% worldwide with a worldwide turnover of 32 billion. Every 1 in five fridges, wine coolers, washers, dryers are a Haier made