Whirlpool UK, the company behind the Whirlpool, Hotpoint and Indesit brands, has announced the appointment of James Goldsmith as the new managing director, UK and Ireland.Goldsmith has worked at Whirlpool for 25 years in a variety of positions and a wealth of knowledge and experience not only of the company and its brands but also the wider appliance industry, to the role of MD.Earlier this year Whirlpool announced it was partnering with Arçelik to launch a new standalone European home appliance business. The deal is not expected to close until the second half of 2023 but, the new company, which is yet to be named, will have exclusive manufacturing and distribution of the majority of Whirlpool and Arçelik’s leading brands including Hotpoint, Indesit, Beko and Whirlpool (under licence). Arçelik will own 75% of the new entity while Whirlpool will own 25%.