Franke Coffee Systems introduces BeyondTraditional – a brand-new product category – at Internorga Hamburg from 10-14 March 2023, once again raising the bar for professional coffee-making. This new category connects existing technologies with new trends and customer demands to create solutions that go beyond industry standards. Mytico* is the first product line in this category. It is a game-changing coffee solution that delivers impeccable Italian design on the outside and Franke’s Swiss quality on the inside for an outstanding customer experience.consumers expect excellent coffee, as if prepared by a barista. Drinking a cup of coffee out of home is meant to be a memorable and enjoyable experience – yet the shortage of skilled staff in the industry has become a concern on a worldwide scale. Thus, it is a challenge for owners of coffee businesses to consistently satisfy their customers’ demand for high-quality coffee experiences every single day.
Franke’s new product category – BeyondTraditional – is the perfect response to these challenges: it combines existing concepts and technologies with new trends and demands and brings to life solutions that go beyond industry standards. The first result of this new approach is a ground-breaking product line called “Mytico”.

Mytico brings excellence to life in every detail – strikingly beautiful, easy to use and hard to ignore. The pioneering new coffee line is equipped with advanced technology that produces consistent, barista-grade coffee, while enhancing any location with its unique Italian design. Mytico’s ease of use and reduced height give room for the barista to converse with the customer while easily producing the perfect beverage – all without having to sacrifice any part of the well-known, much-loved barista theatre. This creates the unforgettable coffee moment that keeps customers coming back

be fully integrated into Franke’s Digital Services, making it possible to monitor and manage the individual coffee machine or a whole fleet of coffee machines remotely. In addition to the broad range of technologies already installed, further optional features can be added to tailor the coffee machine to customers’ needs perfectly.

The new BeyondTraditional product category perfectly complements Franke Coffee Systems’ broad product portfolio of fully automatic coffee machines, while the new Mytico line unlocks even more potential for today’s owners of coffee businesses – in every segment, every location and at any scale.