Ultimate Products renews Russell Hobbs licence

The new agreement is on a rolling four-year basis, rather than the previous fixed-term arrangement due to end in March 2023.

Russell Hobbs is a British heritage brand for which Ultimate Products has had the licence for cookware lines since 2011. The current Russell Hobbs offering spans a range of non-electrical kitchen and laundry products designed to help with chores in the kitchen and beyond.

In FY22, Ultimate Products generated unaudited revenues of £20.2 million under the Russell Hobbs trademark, representing 13.1% of its total revenue for the period. Following the group’s acquisition of Salter Brands in July 2021, Russell Hobbs is the only licence agreement which Ultimate Products operates.

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