Miele Italy change

Important news at Miele Italia : starting from January 2023 Alessandro Covi will leave the leadership of the company after 22 years to devote himself to new professional challenges, remaining on the Board until the end of the 2022 financial statements. Zofia Korecka will be appointed as new General Manager . Rejczak, former Commercial Director of Miele Poland .

Alessandro Covi led the Italian branch of the German brand for 22 years, contributing significantly to the development and positioning of Miele in the Italian market: in recent years, Miele Italia has recorded an increase in turnover from 50 to 150 million euros , doubling its market share over the past 10 years. Covi has focused heavily on innovation , opening the world’s first Miele Experience Center in Milan , and has developed a commercial approach based on a true partnership with the trade. He also took care of the digital transformationof the company, opening the first online shop which today represents an important part of the turnover. To cope with market changes, it has finally invested in training and team building courses for its resources.

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