At the IFA, Haier presented the “Superdrum” models for large wash cycles. The right cleaning agent is automatically selected in the optimal dose. electrical market
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10/05/22 – IFA highlights 2022
Haier “Superdrum” with 15 kg drum
By Patrick Stehle
At the IFA, Haier presented the “Superdrum” models for large wash cycles. The right cleaning agent is automatically selected in the optimal dose.

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The large model comes with a 15-kilogram drum — the largest on the market, according to Haier. © Haier


The large model comes with a 15-kilogram drum — the largest on the market, according to Haier. Even with a drying capacity of 9 kilograms, you can continue quickly afterwards. Also new in the Haier portfolio – the “WashPass” service: With this service, the user only pays for the washes used, i.e. pay-per-wash instead of pay-per-use. A machine specially designed for the “WashPass” is equipped with special cartridges and “talks” to the connected smartphone while independently selecting the right cleaning agent in the optimal dose. The machine does not use a classic detergent, but a specially made washing concentrate. Thanks to networking, the system automatically orders replenishment when the product is running out