Philips Domestic Appliances launch a new premium Barista coffee machin is now available in the UK!

L’OR – innovators in the coffee industry and a leading premium brand from JACOBS DOUWE EGBERTS UK (JDE), with single serve coffee machine pioneers Philips, is launch a barista-quality coffee for you to enjoy at home.

Complete with dual capsule recognition technology, which automatically detects the capsule size and 19 bar brewing pressure, coffee lovers can now enjoy single or double-shot espressos and infinite recipes with milk This meets the growing demand from UK consumers to replicate barista-quality drinks in the comfort of their own home. Furthermore, the new double-spout design allows two coffees to be made at the same time using the new L’OR BARISTA XXL capsules (available in 6 blends and strengths).

What’s more, the aluminium capsules are recyclable as part of Podback®; a coffee pod recycling scheme

L’OR BARISTA coffee machines come in two models, the compact L’OR BARISTA Sublime, available in 3 colours: Piano Noir, Satin Blanc, and Sunset Rubis, and the L’OR BARISTA Latte Edition – Piano Noir, with a semi-integrated milk frother.

The brand is investing £9 million in a heavyweight marketing campaign in 2022, which will be shown across television and social media. The wider campaign will run across social media and digital channels, point of sale visuals, and include press and PR activity