Electrolux Group launches a food recognition feature for the smartphone that makes cooking easier for consumers. With CamCook consumers simply have to take a photo of their dish with a smartphone, and the app will set the oven to bake it just right. An artificial intelligence algorithm is used to recognize 20 predefined dishes from pizza to lasagna to cakes, then sends the settings to the oven. The users can also build their own library of favorite dishes, as the app can be ‘taught’ to recognize dishes and recall the settings next time. CamCook is now live in the MyAEG Kitchen and MyElectrolux Kitchen Apps in Europe, with plans to roll it out globally. “Enabling consumers to save their favorite dishes and preferred cooking settings in their Electrolux or AEG digital cookbook adds a lot of value to the connected experience of our ovens. In addition, adding visual food recognition with CamCook is setting us apart from the competition, with Electrolux at the forefront when it comes to building innovative digital capabilities to turn consumers into confident cooks”, commented Christopher Duncan, Electrolux Category Director, Ovens & Smart Kitchen.