Miele, the benchmark brand of premium appliances has just opened a new Miele Experience Center (MEC) in Bilbao, which joins the other three of those that the brand already has in Spain, located between Madrid and Barcelona. The opening of this space, which coincides with the 120th anniversary of the German brand based in Guterslöh, is a clear sign of the bet that the company is making for our market and adds to the almost 100 stores that it already has spread all over the world.
During the opening ceremony of the MEC in Bilbao, it was possible to count on the presence of the top executives of the brand worldwide, Dr. Zinkann and Dr. Miele, who highlighted: “our parents founded Miele Spain in 1966, as a tenth subsidiary of the brand. This bet has been growing until today, that we inaugurated our fourth point of sale. We are very pleased to be able to be closer and closer to the Spanish consumer and their needs . ” In addition, it was also possible to count on the presence of Axel Kniehl, the world director of Marketing and sales.
For his part, the director of Miele Iberia, Ditmar Vierbuchen, stressed that “This opening is very important for us given the relevance that Bilbao has globally at a strategic and economic level, and it is our first bet outside of Madrid and Barcelona
A new space in the heart of Bilbao
Miele’s new MEC in Spain is located in a privileged location, in line with the rest of the showrooms that the brand has spread around the world. It is located in Plaza Euskadi nº3, very close to the Iberdrola Tower and a few meters from the Museum of Fine Arts of Bilbao.
It has a total of 190 square meters of exhibition and houses more than 100 appliances, most of them active, so that customers or visitors of the space can see them, touch them and experience the quality of the products. In addition, and in line with the commitment to technological innovation of the brand, it has the latest solutions for interaction with the customer such as: several touch screens to interactively know the features of the products, special headphones with which to test how is the sound of the extractor hoods or a digital scanner to learn how to use brand detergents and consumables.
The Miele Centers Experience, places with their own philosophy
The design, innovation and maximum quality are the hallmarks of the brand of Miele premium appliances, values that are also very present the Miele Experience Centers that the brand has spread around the world from New York to Shanghai.
These exclusive spaces, endowed with an avant-garde and innovative environment, allow customers, brand fans or design professionals to get to know the latest Miele news, experiment and buy their products directly or participate in interesting events, such as their already recognized courses of cooking or your live master classes with prestigious local chefs. In them a total of 7,000 events a year are made and in 2017 they received almost 7000 visitors who could live a Miele experience live.