For Whirlpool, the commitment in CSR and sustainability – says Karim Bruneo , corporate responsibility and government relations manager, Whirlpool EMEA – aims to create a virtuous system through initiatives to guarantee the wellbeing and the needs of the environment and the communities of the territories where the company operates. A commitment that translates daily into the creation of innovative technological solutions with low environmental impact and efficient management of production and distribution processes ».

But what do these purposes translate into the concrete? “I n particular, in 2017, three years ahead of schedule – explains Bruneo – Whirlpool has achieved the goals, set in 2015, of reducing energy and water consumption by 15% compared to 2014. After obtaining these important results, the company has set new reduction targets by 2025, compared to 2005, of 30% of greenhouse gas (GHG) emissions deriving from production processes and products».

From the standpoint of sustainable design, the company is committed to creating increasingly eco-efficient models for both energy and water resources and raw materials, reusing or minimizing waste.
« Furthermore – concludes Bruneo – today, home appliances are designed to be recycled for recycling ».