Home appliances will have a small growth in Europe

According to the statistics and studies portal Statista, revenue in the Household Appliances European market amounts to about 47.6 billion euro in 2018. The market is expected to grow annually by 0.9% (CAGR 2018-2021). In global comparison, most revenue is generated in the United States (34 billion euro in 2018). Concerning sales channel in the future, 43% of total revenue will be generated through online sales by 2021. Turnover in the Major Appliances segment recorded about 32.2 billion euro during this year. The market is expected to grow annually by 0.7% (CAGR 2018-2021). Regarding Small Appliances, instead, the sector reached 15,4 billion euro and is expected to grow annually by 1.2% (CAGR 2018-2021).

From January to September the home appliances sector recorded a negative trend on the Italian market. According to GfK, major appliances value decreased by 2.4%, with a fall of the sold units of 2%. Among the main categories, the only which saw a positive result was that of dryers, which continues their growth with a value trend of +10.8% and an increase of sold models of 12.4%. All the other product categories are negative in the considered period, with the only exception of ovens, that saw a modest growth of the sold pieces of 0.8%, although the segment revenue decreased by 2.6%. Freestanding cookers recorded the worst trend among major appliances, with a volume drop of 14.2% and a value fall of 16.7%. Washing and Cooling also closed the first nine month with negative results: washing machines value marked a -2.3%, while volume decreased by 3.1%. Very similar is the trend of refrigerators, while freezers saw a stronger drop. Analyzing the small domestic appliances data, GfK reported a general fall of volume by 2.7% and a revenue growth by 0.2%. The best performance was that of appliances for the House, that succeeded in growing by 6.5% in value, while volume decreased by 4.7%. Vacuum cleaners were the best-sellers (with value +21.3% and volume +4.3), but also espresso machines, men shaving and epilation closed the period with good results. Squeezers and extractors recorded, instead,

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