Bosch targets Malaysia

Bosch household appliance brand, targets to increase its market presence in Malaysia by introducing the finest German technology in household appliances to consumers.

The technology was showcased at the official launch of the Bosch Experience Centre at Publika Shopping Gallery, which offers the latest Bosch household products ranging from large appliances to smaller kitchen utensils.

The company is looking to expand its distribution channels in the upcoming year, as well as investing more focus on the key market segments for the brand.
The company is also keen to collaborate with leading retailers and establish more Bosch Experience Centres in Malaysia, he said, adding the focus will be on laundry and cooking appliances.

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