LG cooling partnership


Korean appliance brand LG has announced a partnership with healthy eating hub Honestly Healthy, to support the company’s new refrigeration range.


The deal will involve a six month programme of consumer marketing activity to promote the appliances, which, claims LG, have unique technology and features for keeping food and groceries fresh for longer.


LG’s partnership with Honestly Healthy will highlight the innovative technologies used in the brand’s latest range of combi, side-by-side and American-style refrigeration.


The new line-up features technologies specifically designed to maintain freshness in fruit and vegetables, such as the Moist Balance Crisper, which forms a lattice above the salad and vegetable drawers in order to capture the moisture given off by foods and preventing them becoming either dried-out or soggy.

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