GE Appliances, a Haier company, has prided itself on a history of innovation, with much of it occurring at Louisville, Kentucky-based Appliance Park.

Now, GE Appliances is innovating again with its all-new Spanish-language washer and dryer set targeted toward the company’s Hispanic buyers with a control panel in Spanish and other features based on cultural preferences.

“This is the first, as we know it, Spanish washing machine in the U.S. that’s purely in Spanish,” said David Wilson, senior commercial director of clothes care at GE Appliances. “Hopefully, it becomes the next big innovation product for us.”