MDA Company has acquired the historic French brand Faure from Electrolux, marking a major strategic move. President Michel Vieira calls it “an honor” to continue Faure’s legacy.

Faure will gradually integrate into MDA’s 500-store network under the MDA and Pulsat banners. The goal: reposition Faure as an affordable, eco-conscious brand aligned with modern consumer values. With private labels now dominating over 40% of the market, MDA is leveraging Faure’s heritage to stand out and build lasting customer loyalty