SMEG is proud to announce the launch of SMEG New Zealand and SMEG Middle East, expanding the Group’s global network to 22 direct subsidiaries.

These new entities mark the evolution of decades-long partnerships in both regions, reflecting SMEG’s commitment to deepening its international presence and engaging more closely with customers in strategically important markets.

With established distribution across more than 120 countries throughout Europe, the Americas, the Asia–Pacific region, and the Middle East, the creation of these subsidiaries represents a significant milestone in the Group’s global growth journey.

This expansion also underscores SMEG’s dedication to delivering consistent quality, strengthening brand positioning, and fostering stronger relationships with consumers and partners—ensuring that the essence of Italian design and innovation continues to reach homes around the world.